Stars to road is a model to discuss and manage up-coming innovations – from insight to innovation delivered to the market. The model is amazingly simple. Items mature from hazy ideas in the stars to tangible products on the road.
Someone had an insight and is able to tell in a nutshell, what this insight is and why it is relevant. This convinced a few other persons to act upon it.
We – a significant part of an organization – are pretty sure that an idea satisfies relevant needs of our customers, that the company can build and deliver it, and that this is good business for us. We have some data ready to substantiate it.
We as a company agree on what we want to build for whom, how we want to make business with it, how we want to build it, and that we want to launch it.
We as a company have an innovation in the market and scale it to more and more customers until some new business opportunity will make us retire this innovation.
Items in an innovation pipeline have different maturity (the levels and definitions above are from September 2020). By making the maturity explicit, product owners, portfolio managers, project leaders and team members can bring order into something that turns out to be quite chaotic at times. You can find more details in How mature are your ideas and Maturity tools for product owners.
If you want to use stars to road, just go and print-out the Stars to Road Cards, stick them to wall, start the discussion and place the innovations in your area onto the wall.
Markus and Pete