Customers, users or fans?

The stuff I find most exciting is making something work for the users or to put it in more modern terms: people have a great experience when using something I helped create. So I focus on users and user experience. Some people rather talk about customers and customer experience. Whatever the name, it is basically the same isn’t it?

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User experience flow from stars to road

Companies, not surprisingly, want to make business. New products are not created just for fun but they should contribute to this overall plan. For that, a performing team combining a couple fields of expertise is an excellent asset. Each of these experts brings in their respective methodology. The article agile innovation from stars to road outlines a basic collaborative structure. This article is about the methodology from user experience.

UXFlow_LeadIn

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