Companies, not surprisingly, want to make business. New products are not created just for fun but they should contribute to this overall plan. For that, a performing team combining a couple fields of expertise is an excellent asset. Each of these experts brings in their respective methodology. The article agile innovation from stars to road outlines a basic collaborative structure. This article is about the methodology from user experience.
Have you seen the keynote of Stephan Frickas at the RE ’12 in Chicago? His team created a simulated environment and let real users experience prototypes to figure out, if the requirements (and the design) fit. It’s killing or curing the user centred way!