The stars to road innovation framework wouldn’t be complete without the concept of stories. The story decides the fate of the innovation.
Even though – as a UX professional – I must stress the importance of meeting users, I have to admit that the title of this article is not exactly accurate and just meeting users is not really the point. Having revealed this, I should probably explain what really matters when meeting users and give some indication on how to do it. This article covers two stars to road essentials: the UCD cycle and the UX levels.
Given that stars to road has grown quite a bit it is time to give a quick overview over the toolbox we described so far (or wanted to but did not yet). This list is meant to grow, once we add more tools into the toolbox.
Innovative climate! Creativity methods! Excellent people! Agile! Leadership! Crowd innovation! Strategy! These is just some of the good advice found on the Internet on how to make a company more innovative. But there can be a bit more structure to such advice: four skills. Continue reading
Pin the maturity cards on the wall. Ask how well do we foresee the change we’re going to inflict with the planned features. “Customers will love it”, the engineer proclaims putting the features on tree level. The sales rep sourly adds: “If they’ll ever grasp it”, moving them up into the clouds.
Taking ideas from the stars as innovation onto the road can feel like being stomped by a heard of elephants. It’s people and trade-offs. Well, even while we’re quite a reasonable lot most of the day, we still do a few quite stupid things. Especially if interests, values, and opinions clash. Here’s an agile way to innovate.
Ask this question in a workshop to a round of engineers and product managers. After a few blank stares you will start hearing comments like “we’re ready to build it”, or “they’re pretty sound”, and “well, we actually have no idea what this is all about”. Quite often we hear completely different opinions about the same item. Try it yourself, it works. Stunning, isn’t it?