Meet with users to create great products

Even though – as a UX professional – I must stress the importance of meeting users, I have to admit that the title of this article is not exactly accurate and just meeting users is not really the point. Having revealed this, I should probably explain what really matters when meeting users and give some indication on how to do it. This article covers two stars to road essentials: the UCD cycle and the UX levels.

Lets start at the beginning and lets review a first big challenge creators of great products are facing:

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Know how to shape the future

In order to create great products, know how is needed. Interdisciplinary or cross-functional teams are the way to make people with different expertise create a common solution. Here’s a puzzle piece for cross-functional teams: 6 generic areas of expertise needed in a product development.

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Maturity tools for product owners

Pin the maturity cards on the wall. Ask how well do we foresee the change we’re going to inflict with the planned features. “Customers will love it”, the engineer proclaims putting a few features on tree level. The sales rep sourly adds: “If they’ll ever grasp it”, moving them up into the clouds.

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Agile innovation from stars to road

Taking ideas from the stars as innovation onto the road can feel like being stomped by a herd of elephants. It’s people and trade-offs. Well, even while we’re quite a reasonable lot most of the day, we still do a few quite stupid things. Especially if interests, values, and opinions clash. Here’s an agile way to innovate.

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How mature are your ideas?

Ask this question in a workshop to a round of engineers and product managers. After a few blank stares you will start hearing comments like “we’re ready to build it”, or “they’re pretty sound”, and “well, we actually have no idea what this is all about”. Quite often we hear completely different opinions about the same item. Try it yourself, it works. Stunning, isn’t it?

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