Agile practice recommends to focus on business value. Those items with the highest business value should be implemented first. At the goto zürich conference held in April 2013, one recurring topic was how to prioritize backlog items.
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Maturity tools for product owners
Pin the maturity cards on the wall. Ask how well do we foresee the change we’re going to inflict with the planned features. “Customers will love it”, the engineer proclaims putting a few features on tree level. The sales rep sourly adds: “If they’ll ever grasp it”, moving them up into the clouds.

How mature are your ideas?
Ask this question in a workshop to a round of engineers and product managers. After a few blank stares you will start hearing comments like “we’re ready to build it”, or “they’re pretty sound”, and “well, we actually have no idea what this is all about”. Quite often we hear completely different opinions about the same item. Try it yourself, it works. Stunning, isn’t it?
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